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Fredrick's Software network & Design Ltd.

PO Box 170
Traverse Bay, Manitoba R0E 2A0
Canada

Phone: +1 (204) 756-3981

Meta Tag customization is the first step in having your page found on the net

Fredrick's Software network & Design

Heidelbergerstr.10
80804 München
Germany

Tel.: +49(0)89-36103463
Fax: +49(0)89-36103465

Website Optimization, Meta Tag Customizing for Search Engines

What use is the best looking Web page, if the code behind it is not in order or even incorrect?

One way search engines found out what your pages are about are meta tags.

What are Meta Tags?

Meta tags provide information within the source code of an HTML page that is not usually visible in a browser. This information is very important for search engine robots though.

Some examples:

<head>
<title>Short relevant title for this page!</title>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta name="description" content="relevant content description of this page">
<meta name="keywords" content="relevant key words this page should be indexed by">
<meta name="author" content="FSnD Promoting">
<meta name="robots" content="INDEX,FOLLOW">
</head>

Title: The text the browser displays in the title bar, very important – unfortunately it is often not used properly. Among other things search engines use it to index pages in your domain. If possible, not longer than 60 characters.

Content-Type: "iso-8859-1" defines the character set and keyboard layout. Important for search engines that only include certain languages and countries. The browser uses this to recognise that it has to use special charcters (also very important in the Apple World).

Description: If possible, a whole sentence that contains a description of the page. Not more than 200 characters. Is displayed by search engines in their results and also used to rank a page.

Keywords: The keywords (search words) the page should be found under. 255 characters are OK. The sequence of the keywords is not without importance. The keywords should appear within the page, titles are very good.

Author: The responsible person. Is sometimes shown in search engines.

Robots: Tells the search engine spiders whether to index your pages and whether to follow-up links within your page.

Keep in mind there is far more to meta tags and promoting than we can explain on just one page.

We will create the meta tags relevant for the content of your Web site according to the exact sequence and amount expected by the most popular search engines for well optimized HTML pages. These we will insert into your HTML code after consultation with you or your webmaster..

The contents of your page or Web presentation is also important. Make sure you do not overload your page with pictures and do not create pages that are too large.

For your start page it is recommended to first find out the most important search or key words for your presentation. Ask customers, friends or acquaintances which search words they would use in their preferred search engine to find your page.

Titles are marked as H1 - are definitely better evaluated than just using plain text.

You are here: customizing meta tags

Interested?

If you would like to know more or would like to obtain an offer for you domain, then please use our email form.

Of course you can write us directly or call at: (204)756-3981 from the USA or Canada or +49 (0) 89 36103463.